Before we start Local SEO & How it works, I want to ask, how many of you are Doing SEO (local SEO) and facing problems, Comment below so we can help it out.
Local SEO (Local Search Engine Optimization), also known as Local Search marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the specific time they’re looking for them online.
We can do this through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using local SEO tools and can require specific local SEO or local search marketing services.
SEO is also of two types-
- Global SEO:- We also called it Traditional SEO/Basic SEO/ International SEO.
- Local SEO:- It’s just mini part of SEO.
Both are same , There is no change of Google Algorithms in them. But Some things want Local SEO.
1. What is Local SEO?
When we search our normal query on Google like best Digital Marketing Institute, Best AutoCAD Institute etc. but after this we add in Jaipur, in Kota, in Rajasthan something like this. This hints to Google that the user wants Best Digital Marketing Institute in Kota, in Jaipur. So Google will try to show us those website who utilize this keyword and optimize their website on this keyword . tis is Local SEO.
It is not tough as Global SEO, because we have less competition as compare to Global SEO. Now we are not looking at whole India or World, we are only looking in Kota, Jaipur or a particular city. So because of our land area is specific, our competition becomes less.
It is easier to rank on as compare to Global SEO.
2. Factors Affecting Local SEO:-
What are those factors, we need to remember.
As I told you that there are not much different with each other. Both are same
you know when we do Global SEO, It is also of 2 types :-
- On Page SEO
- Off Page SEO
A. On Page SEO:-
We need to work on both of them to Rank our Website Globally.
But If we talk about Local SEO, there is no need to do Off Page SEO. We mainly focus on On Page SEO.
Your on page SEO depending upon the keywords that are Local like in Kota, in Jaipur etc.
If you finalize keyword proper, Stuff them properly, finalize content properly you did your 50% work here. Now focus on remaining 50% work that is our next Topic.
B. Google My Business:-
You may have noticed this, when we search for any business organizations on Google. We see column on Right Hand Side. which contains Business’s name, Address, phone Number. This is called Google My Business.
So when you register your business on Google My Business and users search for your Business, They will see this layout.
You just need to register on Google My Business. It is Free tool of Google.
You just need to fill your business name, Address and you can also pin your address on Google Map.
After this you will get a postcard of Google within 14 days on the registered address to confirm that it is you who registered there.
In postcard you will get an OTP which you have to enter on Google My Business to verify and in 2 hours your business will be live on Google, Google Search.
In Local SEO we do not prefer Off Page, As I told you that there is not much competition. but If you are doing Off Page SEO or want to do it, Good enough You can do it.
You need to work on Off Page if we are talking about Global SEO. It might be happen that you need to work more on Global level.
3. Time to see Results:-
You don’t need much time to rank in Local SEO.
In Global SEO, SEO’s takes minimum 2,3 months and can take nearly 6 months but in Local SEO you don’t need that much time.
You can rank your website within 7 days and hardly maximum 10 days and If competition is low on that keyword you will rank in just 2-3 days.
My suggestion to all of you is try to rank on Local SEO before starting Global.
It hints to Google, In this specific area this user is doing really good work and the pages of this website are ranking on Local Keywords.
So when you switch to Global this will help you. You will have an advantage of this and you will on step ahead to those who are starting directly from Global SEO.
This is the conclusion of this Blog.
I hope you got your answers. If you have any doubt regarding Digital Marketing or Local SEO, Comment below and we will try to solve your doubts.
If you are interested in Digital Marketing or any other courses visit to our website Pentamedia Technologies.