Digital Marketing

Grow Your Business....

Looking to make a mark in the digital world? Our Digital Marketing courses in Kota offer the perfect opportunity. With our expert-led training, you’ll grasp the essentials of Digital Marketing in Kota and beyond. From SEO to social media strategies, we cover it all comprehensively. Join us to stay updated with the latest trends in Digital Marketing and equip yourself for success. Join us in Kota to gain practical insights, stay updated with the latest trends, and unleash the power of digital marketing to propel your business or career forward. Enroll today to embark on your journey to becoming a digital marketing maestro.

APPLICATION OF DIGITAL MARKETING

Marketing & Sales Executives, Advertising Professionals, BD Managers, Executive in PR, Entrepreneurs, Web Designers, MBA students, Self employed.

COURSE CONTENTS

Module-1 Website Planning & Creation & Visual Content Development (WordPress)

1. Domain & Hosting Setup

What is Domain & Hosting
How to purchase domain & hosting
Connecting domain with hosting
Installing WordPress

2. WordPress Basics

Understanding Dashboard (Backend)
Frontend vs Backend
General Settings Configuration
Themes & Plugins Installation

3. Website Structure & Design

Creating Menus & Navigation
Header, Body & Footer Design
Page Creation (Home, About, Services, Contact)
Responsive Design (Mobile-Friendly)

4. Business Website Development

Creating Service-Based Website
Landing Page Design
Lead Generation Forms
Contact Forms Integration

5. E-commerce Website (Online Store)

Setting up WooCommerce
Product Upload (Simple & Variable Products)
Categories & Inventory Management
Pricing & Stock Management

6. Payment Integration

Setting up Payment Gateways
Integration with Stripe
Razorpay Setup
UPI Payment Methods

7. Shipping & Logistics

Shipping Configuration
Delivery Charges Setup
Logistics & Order Management

8. Coupons & Taxes

Creating Coupon Codes & Offers
Tax Configuration (GST Setup)
Discount Rules

9. Website Features & Engagement Tools

Contact Forms
Polls & Surveys
Quizzes & User Interaction Tools

10. Reports & Analytics

Order Reports
Sales Tracking
Performance Insights

11. Advanced Customization

Connecting Custom Codes (HTML/CSS basics)
Plugin Customization
Website Optimization Basics

Module-2 Search Engine Optimization (SEO)

In this module, you will learn how to rank websites on search engines like Google and generate organic traffic, leads, and sales.

1. SEO Fundamentals

What is SEO & how search engines work
Importance of SEO for businesses
Types of SEO (On-Page, Off-Page, Technical, Local)
Understanding SERP (Search Engine Results Page)

2. Keyword Research

What are keywords & search intent
Finding profitable keywords
Short-tail vs Long-tail keywords
Competitor keyword analysis
Tools for keyword research (Google Keyword Planner, Moz etc.)

3. On-Page SEO

Title Tag Optimization
Meta Description Writing
URL Structure Optimization
Heading Tags (H1, H2, H3)
Keyword Placement Strategy
Image Optimization (Alt Tags, Size, Format)
Internal Linking Strategy
Content Optimization & Readability
SEO-Friendly Blog Writing

4. Technical SEO

Website Speed Optimization
Mobile-Friendly Optimization
SSL (HTTPS) Setup
XML Sitemap Creation
Robots.txt Setup
Redirections
Crawlability & Indexing
Fixing Broken Links & Errors
Canonical Tags
Schema Markup

5. Off-Page SEO

What is Link Building
Types of Backlinks
High-Quality Backlink Strategies
Guest Posting
Directory Submissions
Social Bookmarking
Profile Creation
Blog Commenting
Article Submissions

6. Local SEO

Google Business Profile Setup & Optimization
Local Keyword Targeting
Google Maps Ranking
NAP Consistency (Name, Address, Phone)
Customer Reviews & Ratings
Local Citations & Listings

7. SEO Tools & Analytics

Google Search Console
Google Analytics (Basics for SEO)
Keyword Tracking Tools
Website Audit Tools

8. SEO Strategy & Implementation

Competitor Analysis
Creating SEO Strategy for Projects
Content Planning for Ranking
SEO Checklist & Workflow

9. Live Projects & Practical Training

Ranking a real website
Blog optimization practice
SEO audit of live websites

10. Reports & Analytics

Order Reports
Sales Tracking
Performance Insights

11. Advanced Customization

Connecting Custom Codes (HTML/CSS basics)
Plugin Customization
Website Optimization Basics

Module-3 Search Engine Marketing (SEM)

In this module, you will learn how to run paid ads on Google to generate instant traffic, leads, and sales for any business.

1. Google Ads Fundamentals

What is Search Engine Marketing (SEM)
How Google Ads works
Difference between SEO & Google Ads
Understanding Google Ads ecosystem

2. Google Ads Account Setup

Creating Google Ads account
Billing & payment setup
Understanding dashboard
Campaign structure (Campaign → Ad Group → Ads)

3. Keyword Research for Ads

Finding high-converting keywords
Search intent understanding
Match types (Broad, Phrase, Exact)
Negative keywords setup
Competitor keyword analysis

4. Search Ads (Text Ads)

Creating Search Campaigns
Writing high-converting ad copy
Headlines & descriptions optimization
Ad extensions (Sitelinks, Call, Location)
Bidding strategies

5. Display Ads

What is Google Display Network (GDN)
Banner ad creation
Audience targeting
Placement targeting
Brand awareness campaigns

6. YouTube Ads (Video Ads)

Types of YouTube ads (Skippable, Non-skippable)
Video campaign setup
Targeting options
Increasing views, leads & subscribers

7. Shopping Ads (E-commerce Ads)

Google Merchant Center setup
Product feed creation
Running shopping campaigns
E-commerce sales strategy

8. Remarketing & Retargeting

Setting up remarketing audiences
Display & search remarketing
Retargeting website visitors
Conversion-focused campaigns

9. Conversion Tracking

Setting up conversion tracking
Google Tag setup basics
Tracking leads, calls & purchases
Measuring ROI

10. Budgeting & Bidding

CPC, CPM, CPA understanding
Manual vs automated bidding
Budget allocation strategies
Cost optimization techniques

11. Analytics & Optimization

Performance metrics (CTR, CPC, Conversion Rate)
Campaign analysis
A/B testing ads
Scaling winning campaigns

12. Practical Training & Live Campaigns

Running real ad campaigns
Lead generation projects
Campaign optimization practice

Module-4 Social Media Optimization (SMO)

In this module, you will learn how to optimize social media profiles, grow followers organically, and build a strong brand presence across multiple platforms.

1. SMO Fundamentals

What is Social Media Optimization
Importance of SMO for business growth
Difference between SMO & SMM
Platform selection strategy

2. Profile Setup & Optimization

Creating professional social media profiles
Username, bio & branding optimization
Profile & cover design
Adding business details & contact info
Call-to-Action (CTA) setup

3. Content Strategy & Planning

Types of content (Reels, Posts, Stories, Carousels)
Content calendar creation
Hashtag research & strategy
Caption writing techniques
Trending content ideas

4. Platform-Wise Optimization

a) Facebook Optimization

Page setup & category selection
Cover, about section & CTA button
Post optimization & engagement strategies
Facebook Groups & community building

B) Instagram Optimization

Profile optimization (bio, highlights, grid)
Reels strategy & reach growth
Hashtag strategy
Story engagement techniques
Instagram Insights understanding

C) YouTube Optimization

Channel setup & branding
Video SEO basics (titles, tags, descriptions)
Thumbnail optimization
Playlist creation
Increasing watch time & subscribers

D) Twitter Optimization

Profile & bio optimization
Tweet strategy & consistency
Hashtags & trending topics
Building audience & engagement

E) LinkedIn Optimization

Personal & business profile optimization
Content strategy for professional audience
Lead generation techniques
Networking & connections growth

F) Quora Optimization

Profile authority building
Finding high-traffic questions
Answer writing strategy
Driving traffic from Quora
Monetization basics

5. Organic Growth Strategies

Increasing followers organically
Engagement techniques (likes, comments, shares)
Community building
Consistency & posting frequency

6. Analytics & Performance Tracking

Platform insights & metrics
Reach, impressions & engagement analysis
Content performance tracking
Optimization based on data

7. Practical Training & Live Projects

Creating & optimizing real social media pages
Content planning for brands
Growth strategy implementation

8. SEO Strategy & Implementation

Competitor Analysis
Creating SEO Strategy for Projects
Content Planning for Ranking
SEO Checklist & Workflow

9. Live Projects & Practical Training

Ranking a real website
Blog optimization practice
SEO audit of live websites

10. Reports & Analytics

Order Reports
Sales Tracking
Performance Insights

11. Advanced Customization

Connecting Custom Codes (HTML/CSS basics)
Plugin Customization
Website Optimization Basics

Module-5 Social Media Marketing (SMM)

In this module, you will learn how to run paid advertising campaigns on different social media platforms to generate leads, sales, and brand awareness.

1. SMM Fundamentals

What is Social Media Marketing
Difference between Organic vs Paid Marketing
Understanding Marketing Funnel (Awareness, Consideration, Conversion)
Audience targeting basics

2. Ad Account Setup

Creating Business Manager / Ad Accounts
Payment method setup
Understanding dashboard & campaign structure
Pixel / Tracking setup basics

3. Audience Targeting & Strategy

Custom Audience creation
Lookalike Audience strategy
Interest & behavior targeting
Retargeting strategies
Competitor audience research

4. Ad Creatives & Copywriting

Types of ad creatives (Image, Video, Carousel)
Writing high-converting ad copy
Hook creation & CTA writing
Designing ads using Canva
A/B testing creatives

5. Platform-Wise Advertising

a) Facebook Ads

Campaign creation (Traffic, Leads, Sales)
Ad sets & audience targeting
Budget & bidding strategy
Lead generation ads
Retargeting campaigns

B) Instagram Ads

Running ads via Ads Manager
Reels & Story ads strategy
Engagement & follower growth campaigns
Creative formats that perform

C) YouTube Ads

Video ad formats (Skippable, Non-skippable)
Targeting options
Increasing views & subscribers
YouTube ad campaign setup

D) Twitter Ads

Campaign setup & objectives
Promoted tweets strategy
Audience targeting
Engagement campaigns

E) LinkedIn Ads

B2B lead generation campaigns
Sponsored content ads
Targeting professionals & industries
Lead form ads

F) Quora Ads

Campaign setup
Targeting based on questions & topics
Driving traffic & conversions
Budget optimization

6. Budgeting & Optimization

Daily vs Lifetime budget
Bid strategy understanding
Cost per lead (CPL) optimization
Scaling winning campaigns

7. Analytics & Performance Tracking

Understanding ad metrics (CTR, CPC, CPM, ROI)
Conversion tracking
Campaign performance analysis
Reporting & insights

8. Lead Generation & Sales Funnels

Creating lead funnels
Landing page basics
WhatsApp & form integrations
Follow-up strategy

Module-6 Google Analytics

In this module, you will learn how to track, analyze, and understand website and app data using Google Analytics 4 (GA4) to make data-driven marketing decisions.

1. Analytics Fundamentals

What is Web Analytics
Importance of data in Digital Marketing
How tracking works (Users, Sessions, Events)
Introduction to Google Analytics

2. GA vs GA4 (Major Differences)

Data Model

Universal Analytics (GA): Session-based tracking
GA4: Event-based tracking (every action is an event)

Tracking Method

GA: Pageviews-focused
GA4: Tracks user interactions (clicks, scrolls, events)

Platform Tracking

GA: Website only
GA4: Website + Mobile App tracking

Privacy & Future Ready

GA: Limited privacy features
GA4: Designed for cookie-less tracking & privacy compliance

Reporting

GA: Standard predefined reports
GA4: Customizable reports & deeper insights

3. GA4 Account Setup

Creating GA4 account & property
Installing tracking code (Google Tag / GTM basics)
Connecting website with GA4
Real-time tracking setup

4. Events & Conversions

What are Events in GA4
Automatic vs Custom events
Setting up conversions
Tracking clicks, form submissions, purchases

5. User & Traffic Analysis

Understanding Users & Sessions
Traffic sources (Organic, Direct, Paid, Social)
Audience insights
User behavior analysis

6. Reports & Dashboard

Real-time report
Acquisition report
Engagement report
Monetization report
Retention report

7. Funnel & Path Analysis

Understanding user journey
Funnel exploration
Path analysis reports
Identifying drop-off points

8. Integration with Marketing Tools

Connecting GA4 with Google Ads
Search Console integration
Tracking campaign performance

9. Custom Reports & Insights

Creating custom reports
Data filtering & segmentation
Measuring KPIs & ROI

10. Practical Training & Live Projects

Tracking real websites
Analyzing live data
Creating performance reportswrite google adsense modu

Module-7 Google AdSense

In this module, you will learn how to monetize your website, blog, or content platform using Google AdSense and generate passive income.

1. AdSense Fundamentals

What is Google AdSense
How AdSense works
Difference between AdSense & Affiliate Marketing
Types of websites that get approved

2. AdSense Account Setup

Creating AdSense account
Eligibility criteria & approval process
Website requirements (pages, content, design)
Connecting website with AdSense

3. Website Preparation for Approval

Creating SEO-friendly content
Important pages (About Us, Contact, Privacy Policy, Disclaimer)
Website design & user experience
Content guidelines & policy compliance

4. Ad Formats & Types

Display Ads
In-Feed Ads
In-Article Ads
Auto Ads
Responsive Ads

5. Ad Placement Strategy

Best ad placement for high CTR
Above the fold vs below the fold
Mobile vs Desktop optimization
Balancing user experience & revenue

6. Revenue Optimization

Understanding CPC, RPM & CTR
Increasing earnings with smart placement
Traffic quality importance
High-paying niche selection

7. Policy & Guidelines

AdSense policies & rules
Invalid click activity
Copyright & content violations
How to avoid account suspension

8. Analytics & Performance Tracking

Monitoring earnings & reports
Page-level performance
Using data to optimize ads

9. Scaling & Growth Strategies

Increasing traffic for higher earnings
Content strategy for monetization
Multiple website monetization

10. Practical Training & Live Setup

Applying for real AdSense account
Website approval process
Live ad placement & optimization

Module-8 E-mail Marketing

In this module, you will learn how to build an email list, create effective campaigns, and generate leads and sales through email marketing.

1. Email Marketing Fundamentals

What is Email Marketing
Importance in Digital Marketing
Types of emails (Promotional, Transactional, Newsletter)
Email marketing funnel

2. Email Marketing Setup

Creating email marketing account
Understanding dashboard & tools
Setting up sender details
Email authentication basics

3. List Building & Audience Management

Creating email lists
Importing & managing contacts
Lead generation forms
Audience segmentation

4. Campaign Creation

Creating email campaigns
Designing email templates
Writing subject lines that get opened
Email copywriting techniques
Adding images, buttons & CTAs

5. Automation & Workflows

Setting up automated email sequences
Welcome emails
Drip campaigns
Follow-up emails
Behavioral automation

6. Email Design & Optimization

Mobile-friendly email design
Personalization techniques
A/B testing emails
Improving open rate & CTR

7. Analytics & Performance Tracking

Understanding open rate, CTR, conversions
Campaign performance reports
Improving campaigns based on data

8. Compliance & Best Practices

Email marketing rules & guidelines
Avoiding spam filters
Permission-based marketing
Unsubscribe & user privacy

9. Integration with Marketing Tools

Connecting with websites & landing pages
Form integrations
Lead capture automation

10. Practical Training & Live Campaigns

Creating real campaigns
Running automated sequences
Lead generation practice

Module-9 Affiliate Marketing

In this module, you will learn how to earn commissions by promoting products and services online.

1. Affiliate Marketing Basics

What is Affiliate Marketing
How it works
Commission models

2. Choosing Products & Platforms

Selecting profitable niches
Affiliate platforms (Amazon, ClickBank, etc.)
Product research

3. Promotion Strategies

Blogging for affiliate sales
Social media promotion
YouTube affiliate marketing

4. Funnel & Conversion Strategy

Landing pages
Email marketing basics
Call-to-action strategy

5. Traffic Generation

Organic traffic (SEO)
Paid ads basics
Content marketing

6. Tracking & Optimization

Tracking links
Conversion optimization
Scaling profitable campaigns

7. Practical Training

Setting up affiliate accounts
Promoting real products
Earning strategies

Module-10 Content Marketing

In this module, you will learn how to create valuable content that attracts, engages, and converts your audience into customers.

1. Content Marketing Fundamentals

What is Content Marketing
Importance in Digital Marketing
Types of content (Blogs, Videos, Social, Email)
Content funnel strategy

2. Content Strategy Planning

Target audience research
Content planning & calendar
Content pillars & topics
Competitor content analysis

3. Content Creation

Writing high-quality content
Storytelling techniques
Copywriting basics
Creating engaging hooks

4. SEO Content Writing

Keyword-based content creation
Content optimization for ranking
On-page SEO in content
Content readability & structure

5. Content Distribution

Promoting content on social media
Email marketing basics
Content repurposing
Multi-platform distribution

6. Content Performance Tracking

Measuring engagement
Traffic & conversions tracking
Improving content based on data

7. Practical Training

Creating real content strategies
Writing & publishing content
Case studies & analysis

Module-11 Online Reputation Management (ORM)

In this module, you will learn how to build, manage, and protect brand reputation online.

1. ORM Fundamentals

What is Online Reputation Management
Importance for businesses
Brand image building

2. Review Management

Handling customer reviews
Generating positive reviews
Responding to negative feedback

3. Reputation Building

Creating strong brand presence
Trust-building strategies
Personal branding basics

4. Crisis Management

Handling negative publicity
Damage control strategies
Online brand protection

5. Platform Management

Google reviews
Social media reputation
Business listings

6. Monitoring Tools

Tracking brand mentions
Online monitoring tools
Performance tracking

7. Practical Training

Managing real brand profiles
Review handling practice
Case studies

Module-12 Blogging

In this module, you will learn how to start, grow, and monetize your own blog.

1. Blogging Basics

What is Blogging
Types of blogs (Personal, Business, Niche)
Choosing a niche

2. Blog Setup

Domain & Hosting for blog
Setting up WordPress blog
Blog design & layout

3. Content Creation for Blog

Writing blog posts
SEO-friendly blog writing
Blog formatting & structure

4. Traffic Generation

SEO for blogs
Social media traffic
Organic growth strategies

5. Blog Monetization

Google AdSense
Affiliate marketing
Sponsored posts
Selling products/services

6. Scaling a Blog

Building authority
Increasing traffic
Content consistency

7. Practical Training

Creating a live blog
Publishing articles
Monetization setup

Freebies (Graphic Designing)

In this module, you will learn how to design professional creatives for social media, ads, and branding using Canva.

1. Canva Basics

Introduction to Canva
Dashboard & tools
Design principles (Color, Typography, Layout)

2. Social Media Design

Instagram posts & reels covers
Facebook creatives
YouTube thumbnails

3. Marketing Creatives

Ad creatives
Banners & posters
Brochures & flyers

4. Branding Design

Logo basics
Brand color & identity
Consistent design strategy

5. Advanced Features

Templates customization
Background removal
Animations & effects

6. Practical Training

Designing real posts
Creating brand kits
Portfolio creation

Freebies (Wondershare Filmora)

In this module, you will learn how to edit professional videos for social media, YouTube, and ads using Filmora.

1. Video Editing Basics

Introduction to Filmora
Interface & tools
Importing media

2. Editing Techniques

Cutting & trimming videos
Transitions & effects
Adding text & titles

3. Audio & Visual Enhancement

Background music
Sound effects
Color correction

4. Social Media Video Editing

Reels & Shorts editing
YouTube video editing
Ad video creation

5. Advanced Editing

Green screen
Motion effects
Speed control

6. Export & Optimization

Video formats
Quality optimization
Platform-wise export

7. Practical Training

Editing real videos
Creating reels & ads
Portfolio development

Individual Classes

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