SEO:

SEO stands for search engine optimization.

SEO is the important part of your website.

SEO is the process of growing the quality and quantity traffic to your website.

By doing SEO we get unpaid leads likely known as Organic Traffic.

It excludes Direct Traffic and the purchase of Paid Ads.

As I have told in above points that SEO refers to the improvement of unpaid results which are commonly known as Organic Traffic.

The world of Search Engine Optimization is complex and ever changing but you can easily understand the Basics.

Even a Small SEO Effort can create a big Difference.

There is very wide information available on internet.

If you want more specific information you can also visit to our website Pentamedia Technologies

Now let’s back our topic without wasting any time.

This guide is designed to describe all major aspects of SEO.

There are three sides of SEO:

1) White Hat SEO:-

It is the way to build a sustainable online business.

White Hat SEO is nothing but what we search and what we get in results that all information is likely to be known as White Hat SEO.

Most important thing about it, is all those things which are legal in the view of Google.

2) Black Hat SEO:

Those things which are illegal in the view of google & not in google’s terms and conditions and google denies to do them.

3) Grey Hat SEO:

Those things which google never told us about them but we do them.

Basically these are those things which google denies but we do them in a modified way.

let’s understand it by an example:

You all heard about CA’s (Charted Accountants). What they did? Their job is to minimize the tax. Suppose their client get tax of rupees 10 lakh. now what they will do is they will minimize it as much as they can and will present it on the client’s desk.

They have to find the loops and this is what we have to do in Grey Hat SEO.

There are two types of audience to be pleased :

Search Engines
End Customers (Clients)

If we are new and on the developing phase of our website then we have to follow google if we don’t then in that case google will penalty us as a result and our website will de-rank on the SERP. But if we are world class company or world class organization then we can do what we want.

Now look at the major points to do SEO:

Keyword:

It is very important to finalize a keyword for your article or Blog before start writing because it will decide that will your website or page or blog will rank on google or not.

If you are facing problems in finalizing the keyword, you can take help of Keyword Planner and Uber Suggest.

Now it is very important to place keyword in blog.

Here are some slots where you can add your Keyword:

Slug or URL
Title
Description
Alt Text
Heading Text

Now your question should be that how much time we can use keyword in the blog?

So the answer is, after writing the blog count your words (you can take help of word counter) and now find the KTR (Keyword to Text Ratio).

Your KTR should be between 2% – 4% of your blog’s words.

Suppose you write a blog of 1000 words. Now 2% of 1000 is 20 and 4% of 1000 is 40.

So now you have to use your keyword between 20-40 times.