As we have talked about Digital marketing earlier in our previous blogs, so here continuing that series, today we will talk about Google Ads and Types of Campaign in Google Ads

Google Ads is a very good platform by which we can run ads on Google and Google App Store.

So how these ads run? , how many types of Ads are there?

Today we are going to know about these types and How to run these ads?

So for Google Ads, we don’t have to do so much, we just have to set up our account on Google Ads.

How to create an account on Google Ads?

Just go on Google and search Google Ads and now click on the first link of the SERP.

There you will see 2 options, Sign In and get started.

If you have already created an account then just click on Sign In or if you don’t have an account as you are a new user then click on get started and when you clicked you just need your g-mail account to sign In.

Most importantly Google doesn’t charge for this, it is free of cost.

Now after setup your account, you will see this type of interface.

Now select which type of ads you want to run. You can run 4-5 types of Google Ads.

In fact, YouTube ads also run from here, These are known as Video Campaigns.

Here we start them one by one:-

1) Search Campaign & Search Network Campaign:-

In these types of Ads, we tell Google a Keyword. This keyword is all about why we are running ads and about what we are running ads. So this keyword expresses our business.

Like I am a Digital Marketer and I give training of Digital Marketing. So whoever, who is searching best Digital Marketing Institute in Udaipur, Kota, Jaipur, etc. are my audience. So now here Google works as Mediator between us and customer.

SEO:-

You can do SEO and by this, you can rank your website, If you want to know more about SEO click here.

But suppose competition is very high on a given keyword. Many websites are ranking on that and beating them is very difficult and you also want to rank fast as compare to SEO, so here we take the help of Google Ads.

In this, we tell Google our keywords, sentences, or phrases to Google and tell that peoples are searching about these keywords

2) Display Ads / Display Campaigns:-

As you can understand by its name, Display. means something is seeing us. And you have also noticed it that when you went on amazon and saw a product there and after seeing that you close it as you don’t like that and when next day, you visit another website, you saw that product which you searched for earlier and wanted to purchase but you didn’t purchase.

So these ads, which are running are because of Display Ads.

Difference between Search and Display Ads:-

Search Campaigns works on Google search and Display Campaigns works on other websites, who have Google AdSense Approval.

You can run Ads on both the platform according to your need.

3) Shopping Campaigns:-

As you can see in the image, the product which is showing is shopping Campaigns Ads. When you search for a product for eg. Nike shoes, Adidas shoes like that then you will see these types of ads.

These also work and set as Search & Display Ads.

4) YouTube Ads:-

These are also known as video campaigns. If you want to run ads on YouTube and want to target a special category or want to target specific age peoples, like these you can target them and that type of channel. In fact, you can target a specific video also.

For eg. I know YouTuber and I know that on his channel this type of video uploads and those videos got more views. So I can target them also so whenever the next type any user will watch it, my ad will show to them and my ad will have more chances to run on that.

So these all things we are going to learn. How can we target the audience, How to set these ads.

5) App Campaigns:-

As we can relate by its name also that these are used if we want to promote our app or we want to run ads on all the apps which are on the Google play store.

So for this, we use these types of ads and campaigns.

This is also the same process as we have discussed in the above campaigns.

So I hope you got your answer for what you were looking for, this is all about Google Ads and Types of Campaign in Google Ads.

In upcoming blogs, we will know how to set all the ads? How to set them in detail? How they work? How Google charges money? How they show us? Outputs by which we know about our statistics to know, Is our Ad is running properly or not? Are they working?, How can you save money?

All of these we will learn in our upcoming blogs.

Thank You so much.