What is Re-Marketing and How to use it?
Hello guys, Welcome to the new topic. Today we will learn what is Re-marketing and How to use it?
Before we start I have one question. How many of you know the Re-Marketing Concept and actually using it for your website, for your marketing purpose. Please comment below and tell us what type of challenges are you facing so that we can assist you/ help you.
Back to our topic.
What is Re-Marketing Concept:
As you peoples can easily understand by its name that the product had been market to the person and now we again want to market that product to that customer known as Re-marketing.
let’s take an example-
Sometime we realize that when we are going to home from somewhere or going to somewhere and we see an advertismnet on the road of car, hair oil, shoes etc. Because we have focus on the driving we may not remember it. but we go ahead and stopped our car on red signal and someone came to us and give the leaflet of that car which we saw on the road. Now we again go from there and turn on fm and again we hear about that ad. So now we are getting hammered for that car’s advertisment regularly.
For hammering, Re-marketing is the very important concept. It is an online concept. If an customer shows some interest in an product but eventually didn’t purchase buy that, so what to do? How can we hit again & again.
So here are some tips by which you can understand it easily.
1. Implementation:
This means how to apply and use Re-marketing . It is a paid service. So if you are Re-marketing your product to someone, you have to pay to the mediators or Ads.
The major platforms where you can Re-market your product to the Audience are Facebook, Instagram, twitter, LinkdIn or If we talk about search Engine- we have Google Ads. These are the big platforms and will help you in Remarketing.
For Implementation, you have to give access of your website to these platforms. for access you have to do slight process, you have to build Re-Marketing Audience in Google Ads and then they will provide you a piece of code which you have to implement in your website.
By this, You authorized Google or Facebook that they can gather all the user data of your website and can track it.
So when someone name Rahul visit to your website and show interest in some product but he didn’t purchase it and leave your website, meanwhile You have implement the code , now they will track Rahul’s activity and when he will visit to another website they will show your product ads to him on Facebook, Instagram etc.
This is the process of Re-Marketing.
mind it, It is a paid service and ads are shown to those peoples who were interact to your website at least one time.
2. Re-Marketing Audience:-
Q.How can you make Re-Marketing Audience?
As I told you that you have to give authorization of your website to Google, facebook, Instagram etc and they will gather your users data and will track user’s activity.
You can build Re-Marketing Audience for a n individual button, individual Page, product and you can also build Re-Marketing Audience for this whole process.
You don’t need to specify the interest of the user.
3. Ad Serving:-
Q. Where to serve Ads?
This depends on, by which platform you want to re-market. If you want to Re-market. If you want to Re-Market through Facebook, you can, You can also Re-Market through Instagram, Google, Youtube, Google Search and all the partner sites of Google.
You will also realize that when you see and product on Amazon, Flipkart and you did’t purchase it but as soon as open another website, you will see that product over there, also if you open Instagram, you will see it over there. It means Amazon, Flipkart had applied Re-Marketing on that product. This will hammer you again again and again.
If you don’t want to buy it now, there is no issue but when you need it, you will have an option of it.
i hope you got my point and learn hoe it works and how it is helpful for your business.
mind it, When you Re-Marketing something to someone/ audience the cost will be low, because you are showing ads to those who have interact to your website at least one time.
This is because customer atready knows about you and your services, products. You only need to remind them, that’s why these ads have low cost and are more convertable as they convert good sales.
You can also watch our Re-Marketing Video, Visit to our Youtube Channel Pentamedia Technologies and don’t forget to subscribe our channel.
This is all from today. If want to read our other blogs visit to our website. Pentamedia Technologies.