What is Digital Marketing & Types of Digital Marketing:

Hello . Here we will give you complete knowledge about Digital Marketing & Types of Digital Marketing. Let’s Start.

Digital Marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing and e-mail marketing.

This is the best way to promote your business online in front of the peoples and grow your business online.

In present time , If you are marketing products then you have to choose right product, right time and best offer to sell it.

Digital Marketer will do the same channels for you. So that your best purchaser can interact with you and even ask you the question to learn more about you, your product and your services.

As some marketers might say Inbound Marketing and Digital Marketing are virtually the same thing but there are some minor differences.

The best Digital Marketer have clear goals & plans and depending on the goals of their marketing strategy, marketers can support a larger Campaign through the free and paid channels.

A Content Marketer can create a blog post that can generate leads for their website/page/business and Social Media Marketer might help them to promote these posts through organic and inorganic way.

E-mail Marketer creates an email campaign to send those who took the information of the company.

Types of Digital Marketing:

There are mainly 8 types of Digital Marketing :

1) SEO:-

• This is the process to optimize your page higher on the SERP.
• By doing this you will gain organic traffic.
• It is common for consumers or peoples to google search the product or service that you are providing.
• SEO is the process that can help your website appear in the top rankings on the SERP (Search Engine Result Page).
• For those who are using it and now familiar with it, knows that it is really a process that can take some time.
• You can grow your website on top if your competitor pause their SEO efforts and its result most of the peoples jump ahead in SEO rankings at a faster speed.
• There are two Types of SEO:

A)  On Page SEO:

• • This type of SEO focused on the online content.
  • On page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
  • On page refers to both the content and HTML source code of a page that can be optimized as opposed to off page SEO which refers to links and other external signals.
  • In this you have to create a Keyword or you can choose the keyword for your content and when users search for that keyword regularly you have to  answer their question and you will rank higher on the SERP.

B)  Off Page SEO:

• • In this you will rank higher by providing links known as Baclinks.
  • You have to create backlinks and give backlinks to those websites which ranks higher than you or have high D/A and P/A rank.
  • Backlinks can be given internal (from your own website’s page to another page on your website) or external( from your website to another website).
  • By This you will gain the trust of your users.

3)  SMM( Social Media Marketing):

• As you know that peoples are spending their most of the time at home and doing their work from home because of COVID-19. So they are more active on social media platforms than usually.
• Students and kids are taking their classes online.
• So this is the very good time and a very good opportunity to preserve our business in front of the peoples.  
• This practice promotes your brands and your content on Social Media Channels to increase brand awareness, drive traffic and generate leads for your business.
• The channels you can use in Social Media Marketing include:
  • Facebook
  • Twitter
  • LinkdIn
  • Instagram
  • Pinterest
  • Snapchat….

If you are new and have a low budget then Facebook is the best option to promote your business as compare to twitter and others.

4)  E-Mail Marketing:

• E-mail marketing can be a great way to connect to your clients. For those who are looking for business to business can take this time as an opportunity and nurture your leads via E-mail Marketing/E-mail Newsletters.
• And for Business to Consumers and e-commerce business, understand that consumers purchase from brands where they have trust.
• Brand consumers trust is invaluable for you to grow your business long. E-mail Marketing is the best way to do just that.
• Companies use E-mail marketing as a way of communicating to their audience. E-mails are often used to promote your business or promote contents.

5)  Content Marketing:

As you can understand by the above term that it is used to promote your content to grow your website or traffic or to take lead and to get audience.

These are two types of Content Marketing that can play a very big role:

A)  Blog Post:

• • By writing and publishing Blog Post you can grow your Business and can generate Organic traffic for your website & for your Business.
  • This will ultimately give you more opportunities to convert website visitors into leads for your sales team.

B)  EBooks and Whitepapers:

These are long form contents and helps further for the educate website visitors. It also allows you to exchange contents for a reader’s contact information, generating leads for your company.

6)  PPC (Pay Per Click):

PPC is a way to get traffic to your website by paying a publisher whenever your ad is clicked.

One of the most common ads or common PPC is Google Ads, which allows you to pay for the top Ranks/Slots on the google.

Here are some other types of places where you can use PPC:

A)  Paid Ads on Facebook:

• • You can pay to show your Image, Videos, Slideshows which Facebook will show on news feed to those who match to your business.
  • It is very easy platform to grow your business although if you have a low budget as I mentioned above.

B)  Twitter Ads Campaign:

• • Here users can pay to place a series of posts to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business.
  • This goal can be traffic website also.

C)  Sponsored Messages on LinkdIn:

• • Here users can pay to send messages directly to specific LinkdIn users based on their industry and Background.

7)  Affiliate Marketing:

This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

8)  Mobile Marketing:

The number of smartphone users across the world is expected to grow to 3.4 billion in 2020. To bank on this opportunity, brands connect with their users on their smartphones through mobile apps, emails, mobile-friendly websites, and social media. By connecting with users on the go, brands have been able to optimize their marketing strategies and send timely messages.

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