Here are 7 skills which are required to do good in Digital Marketing.

Hello Friends and welcome. Hope you are safe and doing good.Today we are going to talk about 7 skill sets required in Digital Marketing in 2020-2021.

As you know Digital Marketing is a very wide filed. It updates very fast so If you are not reading and not covering up resources at daily basis, you will lag by your compititor, your fellow mates.

1. Data Science:

Before we start you have to understand about Data, You have to understand about how Data Analytics works and How to twist traffic to your Website, Social Media and Youtube etc.

For all of these Google provides us free tool known as Google Analytics.

If you want to know more about Google Analytics in detail update with us. We will tell you more about it in our upcoming Blogs.

2. Content Marketing:

So many peoples writes Blogs/ Articles. There are more than 7 Billion peoples and more than 7 Billion Blogs/ Articles so who will read them, How to market those contents for reading ?You are writing a good content but cannot marketing it so it is also in your flow, in your skill.

You have to work on Content Marketing, Content Strategy, How you are writing Contents, Which type of contents are liked by the peoples, Are you taking the leverage of trending topics, Are you able to connect trending topics to promote your business. 

Mix up of all above known as Content Marketing.

3. Video Content:

Every person is taking leverage of video content. Many big youtubers and big Digital Marketers have their youtube channels, Tik Tok Id/ Account (before tik tok was not ban in India). They use these Plateforms.

Video Content is not everything but no. of senses you touch.Like we have 5 senses and by Video content we hit basically 3 senses of a human:

1. 1. You are able to show them
   2. You are able to listen them.
   3. You are able to feel them.

Sometimes users connect themselves with the video. They feels like it was happen to them, They were also in the same situation, They also faced the same situation. 

So you need to have this Skill set to work in 2020-2021.

4. Story Telling:

Most of the peoples say, It is dead, old now. But I don’t believe. Story telling is still alive. There are very less peoples who are working on it.

It is like you are sharing your real life experiences.

For Example: Me being Digital Marketer, I tried to share my all experiences weather they came in success or failure so that you peoples or other peoples can learn from that.

This is your fourth skill set to work on is Story Telling.

5. E-mail Marketing:

Basically it is underdog in Digital Marketing but if you use and took leverage this, It will give you 4300% ROI.

For those who don’t know about ROI, Return On Investment If you invest 1 rupees you will get 4300 rupees back.

As you know we are adapting Western Culture ( U.K, USA) very fast so it is very important to have knowledge about it.

Peoples in Western Countries values E-mails, They open them regular, read them regularly. But if we talk about India, you might face some problems especially in small cities (not in metro cities). Yes, but it is very important to have  E-mail marketing skill set.

6. Marketing Funnels:

We can understand or relate it like You are getting 1000 users on you website, so who are those users who will give me money, purchase my products, purchase my services for this we have to create funnel and this process is called Funnel Link.

So now last but not the least is 

7. Podcasting:

It is very new term but in Western Countries peoples using it from long time.

If you coincide me , and have a interest in gaming like PUBG can relate,  peoples are streaming it on youtube.

Streaming is nothing else but podcasting. Streaming is live and podcasting can be live, cannot be live.

It is also important and you have to know about where to interact, when to interact, on which topic we have to interact, also about the pain points of the peoples. What type of problem they are facing.Will you able to give solution of their problem in a good way and How you can take leverage from your different social media channels.

Thank you so much friends to connect us.If you want to be a successful Digital Marketer. You have to work on these skill sets. As much as you grid, groom yourself, you will become star in Digital Marketing / Online Marketing.

It is very ever upgrading field so please connected to us and you will get to know more about Digital Marketing.

If you want to check our previous Blogs, visit to our Website. Pentamedia Technnologies